Groblersdaal / Marble Hall Area – Limpopo: The General Manager of a given region is responsible for the identification of citrus customers, development & implementation of effective customer strategy to win citrus customers, generate revenue growth & profitability



At least 5 years’ experience in sales and marketing, with minimum of 3 years managerial experience

Previous sales management experience

Previous irrigation sales experience advantageous

Experience in citrus and technology industries

Computer literate and tech savvy essential

Strong verbal and written communication skills in English and Afrikaans

Strong administrative and record keeping skills



Proven experience in customer relations

Understanding of a sales cycle and process in a customer purchase journey

Setting personal goals and targets

Developing strategy best aligned to a customer region

Agricultural knowledge



Strategic planning and business development

Decision making and problem solving

Excellent communication, internal and external. Ability to present to individual customers and to audiences

Ability to interact, communicate and execute at an executive level




Communicating and implementing a vision that influences others to focus on organisational strategy and values


Analytically evaluating information in a systematic manner to solve problems and make effective decisions

Interpersonal impact

Build trusting relationships between individuals and teams through open and honest communication


Co-operate and work well with others in the pursuit of team goals; share information; support others

Internal Client orientation

Display passion in actively building and maintaining exceptional client relationships and providing superior service




  • Develop an effective citrus customer strategy that optimizes for revenue growth & profitability

Develop and negotiate an optimal business model for citrus customers to improve the predictability of purchases & repurchases

Track & analyze citrus industry opportunities and protect from competitor activity

Work with the marketing team to develop an effective citrus customer marketing strategy aligned with other customer segments

  • Develop, implement and achieve revenue & profitability targets aligned with company forecasts

Manage and do not exceed citrus customer and marketing budget/s

Actively optimize cost of customer acquisition (CAC), lifetime value of customers (LTV) & unit economics

  • Understand and optimize the citrus customer decision journey so as to minimize spend & resources and maximize purchases & repurchases

Implement an effective customer & marketing strategy to trigger and guide citrus customers through engagement, initial-consideration & active evaluation of the company

Maintain citrus customer enjoyment of the post-purchase experience at all times

Provide customers with required material to advocate for company internally and in the industry

Bond with citrus customers and develop customer empathy

Manage and negotiate revenue growth and increasing profitability of customer repurchases

Implement optimal citrus customer organisational structure and implement appropriate sales and marketing processes for citrus customers to achieve revenue growth & profitability

Proactively practice and consistently demonstrate company’s’ core values in all aspects of the role



Build trusted relationships with key customers

Partner with the product team to uncover new customer needs and to maintain customer satisfaction so as to co-develop products with customers to serve the wider industry

Actively develop relationships with the citrus cross-functional team


Manage employee performance (setting & communication of prioritization, standards requirements and managing delivery of these OKR linked individual goals)

Team & employee growth: take responsibility for team and own career growth and have regular discussions with relevant role players. Ensure succession and talent management

Customer service:

Customer service: maintain a high level of service to customers (internal and external) according to the service standards as set by the company

Technical advice and other assistance over and above the normal duties. Manage and personally resolve queries and complaints

ONLY short-listed candidates will be contacted


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